As I was carefully hiding another purchase at the back of the wardrobe, I was hoping he wouldn't come into the room.
I've always been a master of the excuses: 'babe, it's not new, I've had it for aaages', 'it was so cheap' or everyone's personal favorite: 'erm... I needed it?'
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It's safe to say that our other halves will NOT understand the point of our newest ASOS haul.
As I sit and ponder (and make excuses for my shopping habits) I was wondering, why? Why do a lot of women find the need to have a wardrobe brimming with the latest trends, when their male counterpart is just as happy in their 5 year old jeans and tee combo.
Surely it's scientific.
After hours of academic research (called Google), here's five reasons your man will never understand your new purchase.
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(Photo: wickedwritingskills.com)
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Photo: thesun.co.uk
I've always been a master of the excuses: 'babe, it's not new, I've had it for aaages', 'it was so cheap' or everyone's personal favorite: 'erm... I needed it?'
(Image from mainstream.com)
Above: me on a good day
It's safe to say that our other halves will NOT understand the point of our newest ASOS haul.
As I sit and ponder (and make excuses for my shopping habits) I was wondering, why? Why do a lot of women find the need to have a wardrobe brimming with the latest trends, when their male counterpart is just as happy in their 5 year old jeans and tee combo.
Surely it's scientific.
After hours of academic research (called Google), here's five reasons your man will never understand your new purchase.
1. The Caveman Complex
Ok, so I named this theory, however, news.discovery.com linked male and female shopping habits to our Neanderthal counterparts. Apparently, the modern man enters a shop, 'hunts' that one item they were looking for and leaves. The woman on the other hand forages through racks and racks of pretty dresses before they choose 'the one'. Get me to the cave, I mean the shopping centre... pronto!
(Photo: wickedwritingskills.com)
2. Bros Before Clothes
Maybe your man wants to dress in the latest trends? There's just one thing that's stopping him: his mates. Sociologist Gidone Savareikaite puts it down just to this, stating that 'men are afraid of dressing the way they want to because they don't want to be teased, especially excluded from the community' (source). The result? The good old jeans and tee combo...
Photo: officeboots.net
3. You Are A 'Social Catalyst' or 'Cultural Artist'
Upon analysis of female shoppers, theshopperagency.com discovered 4 distinct types of female shoppers. Which one do you think you are?
1. The content resposibles (practical, loyal, efficient)
These ladies are hassle-free and not swayed by social status. They see shopping as a chore. They make up 20% of the female population and sit alongside our boyfs as those who don't get shopping and trends.
2. The natural hybrids (confident, balanced, classic)
34% of women sit in this category. They buy classic, long-lasting products over trends. They sometimes like to try new products.
3. The social catalysts (social, smart, trendy)
These ladies plan and organize, but keep up with the latest trends. This group is the majority of women (35%)
4. The cultural artists (creative, impulsive, adventurous)
11% of women are in this category of big spenders. They are the key influences in fashion food. health and beauty. They shop for fun and love to try new things.
I bet $50 (to spend on shoes) that your partner does not understand your shopping habits if you fall in the latter two categories. Guilty as charged!
4. Eat, Sleep, Shop, Repeat
Lawrence Colberg's cognitive development theory states that we learn behaviors that we see from our respective genders as a child and repeat them. Could it be then that men have just 'learnt' never to place shopping and fashion on a level of high importance?
I guess this explains why your boyfriends dad/ brother/ uncle/ nephew all never understand your shopping habits either. Similarly, what are your mums shopping habits like? I don't know about yours, but my mum loves a good bargain!
It may seem like its in the genes, or jeans, more appropriately, but who knows... it could be learnt.
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Photo: handbag.com
5. They Just Want Their Big Boy Toys
Whereas women crave looking great through fashion, our other halves would rather save up for that crazy splurge that make them look accomplished or give them a certain sense of power. Chances are your man would love a boat, jet ski or Mercedes-Benz. Then again... so would we!
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Over to you: Is your other half baffled by your fashion purchases?
I guess this explains why your boyfriends dad/ brother/ uncle/ nephew all never understand your shopping habits either. Similarly, what are your mums shopping habits like? I don't know about yours, but my mum loves a good bargain!
It may seem like its in the genes, or jeans, more appropriately, but who knows... it could be learnt.
5. They Just Want Their Big Boy Toys
Whereas women crave looking great through fashion, our other halves would rather save up for that crazy splurge that make them look accomplished or give them a certain sense of power. Chances are your man would love a boat, jet ski or Mercedes-Benz. Then again... so would we!
Photo source: jessemaricic.com
Rachel
xoxo